You have probably heard of Search Engine Optimisation (SEO) and how it can boost traffic to your website. It involves optimising your online content to be ranked highly in search engines like Google. Very few people look past the first page of Google when searching which is why it’s so important to optimise your website […]
Search Engine Optimisation involves improving your website so that search engines like Google rank it higher in relevant searches. Search engines have bots that search the web and put information about the pages together, which is then analysed and indexed according to a bunch of different factors. If that isn’t enough to convince you, here’s […]
It is vital for businesses to define their product & service offerings so all of their marketing materials are sending the same message and target markets can be identified. What is a product/service? Every business is offering some kind of product or service to their customers, but what exactly are products and services? A […]
